Digital Out of Home Market (DOOH) by Product (Billboard, Street Furniture, and Transit ) Global Forecast to 2023
The report "Digital Out of Home Market (DOOH)
by Product (Billboard, Street Furniture, and Transit), Application
(Indoor and Outdoor), Vertical (Commercial, Infrastructural,
Institutional), and Geography - Global Forecast to 2025"
The digital out of home (DOOH) market is expected to reach USD 32.1
billion by 2025, at a CAGR of 10.7% between 2017 and 2025. The growth of
the digital out of home market is supported by the increasing use of
commercial display in advertising, which is a strong medium for
promotion for all the sectors and applications. The DOOH market is
driven by cost-effectiveness of digital displays. The players in this
market need to continuously find unique product implementations and
create complementary products and innovative services to increase their
market share. Digital out of home provides an opportunity for marketing
with digital billboards, creating interactive campaigns, and weekly
promotion at a greater level without wasting paper for printed boards.
Browse 30 market data Tables and 46 Figures spread through 146 Pages and in-depth TOC on "Digital Out of Home Market - Global Forecast to 2025"
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Indoor applications are expected to grow at the highest CAGR during the forecast period
Indoor applications involve environments with low
ambient light. In indoor advertising, content needs to be managed and
changed periodically because of the high customer interaction in various
areas such as retail, hospitality, and healthcare. As the usage of
products such as displays, media players, and projectors in retail and
hospitality increases, the digital out of home market would also
experience growth. There is also a growing demand among the customers
for displays based on direct-view LED and LCD technologies. These
displays have a significant resolution and can be used to construct
seamless and infinite size video walls. New technological innovation for
digital out of home such as electronic paper displays is still in the
stage of development.
Infrastructural vertical expected to grow at the highest CAGR during the forecast period
The digital out of home market for the
infrastructural vertical includes transportation and entertainment
sectors. Displays are installed in railway stations, roadways, and
airports in the transportation sector. These displays provide accurate
and timely data regarding schedules and timing of trains, flights, and
buses with the help of interactive screens, thereby helping travelers to
have access to updated information. In the entertainment sector, the
displays are installed in theaters, stadiums, arenas, nightclubs, and
other entertainment venues.
Digital out of home plays a significant role in the
transportation sector. Some of the interactive products for the
transportation sector are interactive digital billboards, public
information displays, and interactive kiosks. For instance, in May 2016
Volta Charging (US) an electric car charging provider partnered with
Peerless Industries, Inc. (US) for a digital charging station. Peerless
Industries, Inc. designed a digital out of home solution with the
following components: Peerless-AV Outdoor Daylight Display inside a
Xtreme Outdoor Portrait Kiosk, with a tall backlit poster box, a
Chromebox media player, an EKM power meter, and a cellular modem. These
stations enable digital advertising on one side, and a blue light on the
other side of these displays helps the car drivers to identify the
charging station. It is owing to advanced features and offerings the
infrastructural vertical is expected to grow at a highest CAGR during
the forecast period.
APAC expected to witness the highest growth rate during the forecast period
The digital out of home market in Asia Pacific (APAC)
is expected to grow at the highest CAGR during the forecast period.
Increasing developments in the field of transportation, communication,
public infrastructure, and construction are expected to create demand
for digital out of home in this region. The digital billboards and
kiosks are suitable for sectors such as retail, corporate, and
education. As the digital out of home market is directly related to the
population of a region, APAC is a potential market for various digital
out of home devices such as billboards, street furniture, and transit
and could register high growth in the retail, entertainment, education,
and transportation sectors. The low cost of labor in this region reduces
the overall implementation cost of the digital out of home system. This
factor provides an opportunity for companies to establish and grow in
the digital out of home market in this region.
The digital out of home market is dominated by
players such as JCDecaux (France), Lamar Advertising Company (US), Clear
Channel Outdoor Holdings, Inc. (US), OUTFRONT Media (US), Prismview LLC
(US), Daktronics (US). Other major players in the digital out of home
market include NEC Display Solutions, Ltd. (Japan), oOh!media Ltd.
(Australia), Broadsign International LLC. (Canada), Stroer SE & Co.
KGaA (Germany), Mvix, Inc. (US), Christie Digital Systems USA, Inc.
(US), Ayuda Media Systems (US), Deepsky Corporation Ltd. (Hong Kong),
and Aoto Electronics Co., Ltd (China). Major players are actively
performing in the digital out of home market by following contracts and
partnerships as their key strategy. Along with product launches, the
companies also follow other strategies such as contracts, partnerships,
joint ventures, collaborations, and mergers and acquisitions.
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