Large Format Printer Market by Printing Technology (Inkjet, Laser) Global Forecast to 2023

Large format printer market is expected to witness high growth during the forecast period. The large format printer market was worth USD 8.4 billion in 2017 and is projected to reach USD 10.6 billion by 2023, at a CAGR of 4% during 2017–2023. Major drivers for the market are increasing demand for large format printing in the textile, advertising, and packaging industries; the rising adoption of UV-curable inks in outdoor advertising, CAD, and technical printing applications; and the growing importance of digital document production in commercial printing applications.


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Growing popularity of digital advertising media

The increasing popularity of digital media in the form of digital signage, advertisements, etc., is expected to reduce the demand for printed directories, advertisements, etc. Digital signage, billboards, etc., are increasingly being used for outdoor and indoor advertisements. Digital signage is a part of out-of-home advertising and can be of different types. It can be in the form of backlit displays showing advertisements.

Digital signage is used for a wide range of applications such as providing public information, displaying menus, advertising products and services, creating brand awareness, and influencing the behavior of customers and enhancing their experience, among others. Digital billboard advertisers can display their messages according to the time of the day, location, and geography. The messages and pictures displayed by them can be changed from remote locations. Advertising using large format printers incurs high costs and allows static information display only.

“Market for the large format printers with a print width ranging from 24” to 36” is expected to hold the largest share during the forecast period.”

The large format printer market with a print width ranging from 24” to 36” is expected to lead the market between 2017 and 2023. These printers has great versatility and can be used for various applications from tile murals and signage to CAD applications, among others. Top tier manufacturers such as HP, Roland, Epson, and Canon produce and provides a significant number these printers in the market.

Large format printers having print width ranging 17”–24” can print pages having a width of 17”, 20”, 22”, or 24” and are in direct competition with small size printers. Printers with print width of 17” are recommended for photographers as the ink cartridges used in them have a capacity of approximately 80 milliliters per cartridge. This significantly reduces the cost per print compared with printers with print width of 8.5” and 13”, in case of which cartridges have a mere volume of 15 milliliters.

“Ink-based (inkjet) printing technology expected to hold the largest market share from 2017 to 2023”

One of the major reasons for the higher market for inkjet printers is the increasing use of inkjet large format printers for technical and CAD printing. Traditionally, the architecture, engineering, and construction (AEC) industry preferred laser printers as these printers used lesser colors and ensured higher printing speed than inkjet printers. However, with time, inkjet printer manufacturers have started providing faster inkjet printers with reduced running costs for large format printing, which has led to the widespread adoption of inkjet printers in this industry.

“Signage application is expected to hold the largest market share from 2017 to 2023.”

Wide varieties and different uses of indoor and outdoor signage, such as warning signs on highways and roads, large corporate emblems, promotional signage, and window displays, contribute to the growth of the large format printer market for signage applications. Signage prints are carried out using wide format printers; the demand for signage applications is expected to grow during the forecast period, thereby driving the demand for large format printers.

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