Wireless Display Market : High Cost and Lack of Awareness About the Wireless Display Technology

[126 Pages Report] The wireless display market was valued USD 2.34 Billion in 2016 and is expected to be worth USD 5.38 Billion by 2023, growing at a CAGR of 11.1% from 2017 to 2023. The widespread use of consumer products such as smartphones, tablets, smart TVs, and computers have increased the deployment of innovative technology such as the wireless display in numerous applications. The market for the consumer applications is majorly driven by the availability of increasing OTT-based content. On the other hand, the market for commercial application is driven by ease of set up and cost-saving benefits compared with wired connecting devices. The base year considered for the study is 2016, and the market size forecast is given for the period between 2017 and 2023.

The wireless display technology involves peer-to-peer media transmission between a compatible display device to a larger display without the use of wires. This facilitates better content viewing in the consumer application. The evolution of the wireless display technology to support higher resolution content, such as 4K, is further increasing its adoption in the consumer application. The ease of setup and reduction in time wasted to setup meeting rooms compared with wired solution is driving the adoption of the technology in the commercial applications. Digital signage application offers a good growth opportunity for the wireless display market as its increasingly being used by B2C firms from the retail, banking, and government sector.

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Consumer applications held the largest share of wireless display market in 2016

The consumer application accounted for the largest share of the wireless display market in 2016 and is expected to be driven by the increasing adoption of Over-The-Top (OTT)-based content across the world, especially in North America, Europe, and Asia Pacific (APAC). The technological innovations supporting higher video resolutions have also increased the adoption of the wireless display technology in the consumer electronics sector.

The hardware offering is expected to dominate the wireless display market during the forecast period

The hardware offering is expected to hold the largest share of the wireless display market between 2017 and 2023. The wireless display-related hardware is the principal component of the setup to facilitate effective peer-to-peer content transfer. The companies have been updating their hardware offerings to maintain a competitive edge in the market. A number of companies have customized their products to suit various applications in the commercial space.

North America expected to hold the largest market share and APAC expected to grow at the highest CAGR during the forecast period

North America is expected to hold the largest share of the wireless display market between 2017 and 2023. The consumer electronics sector was the prominent contributor to the market in North America; however, the market in APAC is expected to show a good growth due to the faster adoption of wireless display technology in the consumer applications. The commercial applications of the technology in the corporate, healthcare, and educational segments are also contributing to the growth of this market in APAC.

Some of the prominent players in the wireless display market are Google, Inc. (US), Amazon.com, Inc. (US), Apple Inc. (US), Microsoft Corporation (US), Roku, Inc. (US), Lattice Semiconductor (US), NETGEAR, Inc. (US), Cavium, Inc. (US), Actiontec Electronics, Inc. (US), and Belkin International, Inc. (US).